ReviewRover sends a polite SMS or email asking for a Google review 2 hours after every appointment. 30-day automated campaign. You get more reviews. Better local SEO. More bookings.
Reviews are the new word-of-mouth. 73% of UK consumers check reviews before booking a tradesman, and 88% trust online reviews as much as personal recommendations. More 5-star reviews means more visibility, more trust, and more bookings.
Google uses reviews as a ranking factor. Businesses with more reviews rank higher in local search results. More reviews means more visibility when customers search for your services.
Customers are wary of tradesmen they find online. A profile with dozens of 5-star reviews signals that you're reliable, professional, and trustworthy. It reduces the perceived risk of hiring you.
When customers see positive reviews, they're far more likely to call you instead of your competitors. Reviews answer the unspoken question: "Can I trust this person in my home?"
The key to getting more reviews is asking at the right time. ReviewRover sends a review request 2 hours after every appointment — when the customer is happiest with your work. The message is polite, personalised, and includes a direct link to your Google review page. No friction, no hassle.
Asking for a review immediately after a completed job captures the customer's positive emotions. Wait too long and they forget. ReviewRover's 2-hour trigger is the sweet spot.
Some customers prefer SMS, others prefer email. ReviewRover sends both, maximising the chance of getting a response. You can customise the message template to match your brand voice.
If a customer doesn't leave a review after 7 days, a gentle reminder is sent. After 14 days, one more nudge. The follow-up sequence is automated — you never have to remember to chase reviews.
A plumbing business in Manchester had only 12 Google reviews after 3 years in business. They were losing work to competitors with 50+ reviews. After implementing ReviewRover, they got 47 new reviews in 30 days — an average of 1.5 per day. Their Google ranking jumped from page 2 to page 1 for "plumber Manchester", and their enquiry rate doubled.
The secret? Consistency. ReviewRover asked every single customer for a review, and 73% of them said yes. The business didn't change their pricing, their services, or their marketing. They just started asking for reviews systematically — and the results spoke for themselves.
Related: /How To Automate Customer Reviews · /Store · /Ai Tips