Rail £25-50 advance. Coach £10-25. 200-mile fuel £30-40. Admission £8-14. The away game is the most concrete, most local, least-covered lane in grassroots football. No competitor has a travel-cost asset.
The Non-League Football Paper broke down 2026 away costs for Steps 3-5. Here's what it actually costs to follow your club:
Minimum: £74. Peak: £129. For one away game. At Step 3-5 level.
For a season with 20 away games: £1,480-£2,580. That's more than most season tickets.
In 15 cycles of competitor sweeping, we've tracked 30+ entrants. Tools, agencies, fan pages, platforms, apps.
Here's what they all sell:
Here's what none of them sell:
The away game is the most concrete, most local, least-covered lane in the sweep. Every competitor thinks about the match. Nobody thinks about the fan who wants to attend it.
Four posts. One per away game. Fifteen minutes total.
Ground address. Kickoff time. Admission price. Transport options (rail, coach, car). Parking. Food. Everything a fan needs to decide whether to travel.
Not a paragraph. A graphic. Clean. Branded. Shareable.
"Away day: [Opponent]. [Ground]. [Time]. Rail: £35 return. Coach: £15 (book via club). Admission: £12. Parking: free at ground. Food: burger van + clubhouse bar."
Fixture moves. Your fans' tickets don't. The club that posts the rearrangement immediately saves fans money and builds trust.
"Fixture update: [Original date] vs [Opponent] moved to [New date]. Reason: [pitch condition/weather]. Tickets: [refund/reissue info]. Travel: [advice]."
Speed matters. A rearrangement notice posted 2 hours after the change is useful. Posted 2 days later, it's useless.
"Driving to [Opponent]? Got a spare seat? Post below. Need a lift? Post below." Let the fans organise themselves. The club just provides the space.
One post. The community does the rest. Car-sharing reduces costs, builds community, and makes away days accessible to fans who can't afford £74 alone.
If the club runs a supporters' coach, post the booking link. Price. Departure time. Return time. Capacity.
"Supporters' coach to [Opponent]: £15 return. Departs [time] from [location]. Returns after final whistle. 45 seats. Book: [link]."
One post. The coach fills itself. The club earns the revenue. The fans save money.
Away day guides reach the most engaged supporters. The fans who travel are the fans who care. The fans who care are the fans sponsors want to reach.
A sponsor's logo on an away day guide reaches 200-500 highly engaged supporters. Not 18,000 passive scrollers. 200 people who are actively planning to spend £74 to watch their team.
That's not impressions. That's intent. And intent is worth more than impressions.
The club that publishes away day guides has a sponsor asset that no competitor can replicate: access to the most committed supporters in the club's audience.
In 15 cycles of competitor sweeping, we've found tools for everything:
The away game is the most concrete, most local, least-covered lane in the sweep. Every competitor thinks about the match. Nobody thinks about the fan who wants to attend it.
The club that builds the away day guide — travel costs, transport options, rearrangement notices, car-share coordination — owns a lane that no competitor has entered.
Not because it's complex. Because nobody thought of it.
Want the away day content built for your club? See the Matchday Content Pack →