FORZA says 68% of clubs have or are building a women's or girls' team. England Football runs a dedicated Female Football hub. No competitor in 16 cycles has a girls' content pack, a pathway graphic series, or a recruitment post. The largest named unserved segment in the data.
The FORZA 2026 State of Grassroots Football Report surveyed 409 clubs across England, Scotland, Wales, and Northern Ireland:
Sixty-eight percent. More than two-thirds of clubs. And almost none of them have a social media presence for their girls' section.
The boys' team has a fixture post. The girls' team has nothing. The boys' team has a result graphic. The girls' team has a text message in the WhatsApp group. The boys' team has a sponsor logo on the kit. The girls' team has a kit with no sponsor because nobody pitched one.
England Football runs a dedicated Female Football hub at englandfootball.com. It includes:
The toolkit exists. The funding exists. The school partnerships exist. The institutional support is there.
What's missing is the content. The social media presence. The graphics. The recruitment posts. The pathway series. The "here's what your daughter's Saturday looks like" post that a parent in a different town sees and thinks "I want that for my daughter."
One series. Five posts. Posted over five weeks. Repeated every season.
The fixture post. Same format as the boys' team. Same graphic template. Same sponsor logo. Same everything. Just a different team.
"U13 Girls vs [Opponent]. Sunday 10:30am. [Venue]. All welcome."
One post. One graphic. The girls' team exists on the club's page for the first time.
The recruitment post. Age groups. Training times. Contact. Cost. Kit provided or not.
"U8–U16 Girls. Training: [day] [time] at [venue]. First session free. No experience needed. DM to join."
One post. One graphic. Every parent in the area who has a daughter who wants to play football sees it.
The pathway graphic. One image. Six age groups. What happens at each stage. When they move up. What they learn.
"U8: Fun and games. U10: First matches. U12: League football. U14: County trials. U16: Senior transition."
One graphic. The entire girls' pathway. Parents see where their daughter goes next. Girls see what they're working towards.
The result post. Same format as the boys' team. Same graphic. Same sponsor logo. Same everything.
"U13 Girls 3-1 [Opponent]. Goals: [names]. Player of the Match: [name]."
One post. One graphic. The girls' team has results. The girls' team has a record. The girls' team exists in the club's history.
The sponsor post. Same format as the boys' team. Same value proposition. Same everything.
"Thank you to [Business] for sponsoring our U13 Girls' team. Your support means [what it means]."
One post. One graphic. The sponsor gets recognition. The club gets revenue. The girls' team gets kit.
In 16 cycles of competitor sweeping, we've found 15+ entrants. Graphics. Captions. Auto-publishing. Sponsor tracking. Fantasy leagues. Whole-club OS platforms. Fan databases. Girls' content packs: zero.
No competitor has a girls' team content pack. No competitor has a pathway graphic series. No competitor has a girls' recruitment post template. No competitor has a girls' result graphic.
Junior clubs are already recruiting U13/U15/U12 girls on LinkedIn and noticeboards — but with raw text posts. No graphics. No series. No pack.
Sixty-eight percent of clubs. The largest named unserved segment in the FORZA data. An institutional tailwind from England Football. A free toolkit. Funded school partnerships. A school-to-club transition programme.
And zero content products.
The club that publishes a girls' content pack first becomes the most useful account in its league. Not because of graphics. Because of visibility. Because the parent who didn't know the club had a girls' team now knows. Because the girl who didn't know she could play now knows.
This is the only angle in the sweep that has both a data gap and an institutional partner. The data says 68% of clubs are building girls' teams. The FA says here's the toolkit. Nobody says here's the content.
Want the girls' team content pack built for your club? See the Matchday Content Pack →