The FA introduced behavioural measures for 2026-27. Clubs must communicate them to parents and players. No entrant has built a season-opening rule-change asset. Here's what changed and what to post.
The FA introduced new behavioural measures for the 2026-27 season. They apply to every club in England. Every age group. Every level.
These are not suggestions. They are the new rules. And they apply to every club.
Your club's first post of the season should cover five things. Not in a PDF. Not in a handbook. As a post. As a graphic. As something parents actually read.
A graphic. Club branding. "2026-27 Season: What's Changed." List the four new measures in one sentence each. Pin it to the page. Keep it there all season.
Every parent who visits your page sees it. Every spectator who checks the score sees it. It's not a rule. It's a standard.
Not the full code of conduct. The three lines that matter:
Post it to the WhatsApp group. The Facebook group. The Instagram story. Everywhere parents gather. Make it visible. Make it regular.
"After the match, we step away. No shouting. No confronting. No arguing. We cool off. Then we talk."
One graphic. One sentence. The rule that prevents 90% of sideline confrontations. Post it. Pin it. Repeat it.
"Our referee is a volunteer. They're here to make the game happen. If you have a concern, speak to the club secretary, not the referee."
One line. Every fixture post. 52 posts a year. 52 opportunities to set the standard.
"We need: Positivity Champion (2 hrs/month), referee liaison (1 hr/month), social media volunteer (2 hrs/week). Interested? DM us."
Make the need visible. Make the roles achievable. Make the ask specific.
No entrant in 15 cycles has built a season-opening rule-change asset. No Positivity Champion template. No cooling-off-period graphic. No spectator code post. No referee recruitment link.
The club that publishes first becomes the most useful account in its league. Not because of graphics. Because of values.
And the league or county FA that partners with the club that publishes first has a template for every club in its jurisdiction.
This is the only angle in the sweep that a league or county FA would pay for. Because it solves their problem, not just the club's.
In 15 cycles of competitor sweeping, we've found tools for everything:
The FA introduced behavioural measures for 2026-27. Clubs must communicate them to parents and players. No entrant has built a season-opening rule-change asset.
The club that builds this — the cooling-off graphic, the spectator code post, the Positivity Champion template, the referee recruitment link — owns the most important lane in grassroots football.
Not because it's profitable. Because it's necessary.
Want the season-opening content built for your club? See the Matchday Content Pack →