Pitchwise names the problem on its own landing page: "15 teams, 1 posting." One keen coach posts. Everyone else is too busy. Pitchwise sells the tool. Nobody sells the rollout plan a secretary can hand to a committee. Here's what that plan looks like.
Pitchwise (pitchwise.uk) has named the problem better than anyone else in 17 cycles of competitor sweeping. Their landing page says it plainly: "15 teams, 1 posting." One keen coach posts. Everyone else is too busy.
They're right. In a club with 15 teams, there's typically one person who posts on social media. Sometimes it's the chairman. Sometimes it's a parent who volunteered once and never stopped. Sometimes it's the U12s coach who also runs the website, manages the kit orders, and organises the Christmas raffle.
That one person cannot post for 15 teams. They can post for 2-3 teams at most. The other 12-13 teams get nothing. No fixture post. No result graphic. No player of the match. No sponsor mention. Nothing.
Pitchwise sells a tool that fixes this. Every team records matches on a phone. Highlights, stats, and match graphics auto-generate into one branded club hub. "Hundreds of pieces of content a season." "1,000+ pieces of content a season" (15 teams x 25 matches).
The tool is good. The tool solves the content generation problem. But the tool does not solve the rollout problem. And the rollout problem is the one that stops clubs from buying.
A tool that generates content automatically is only useful if someone sets it up. Someone has to:
That's a project. Not a purchase. A project. And the person who has to run that project is the same volunteer who is already posting for 2-3 teams, running the website, managing kit orders, and organising the Christmas raffle.
Pitchwise sells the tool. Nobody sells the plan. The plan that says: "Week 1: set up 3 teams. Week 2: add 3 more. Week 3: train the coaches. Week 4: first auto-posted matchday." The plan that a secretary can print, take to a committee meeting, and say: "This is how we get all 15 teams posting by October."
Here's the plan. Four weeks. Four phases. No technical knowledge required.
Don't start with all 15 teams. Start with three. Pick the three teams whose coaches are most likely to engage. The U10s coach who already takes photos on matchday. The U14s manager who WhatsApps the parents group after every game. The seniors captain who posts on his personal Instagram.
Set up those three teams first. Upload the badge. Add the sponsor logos. Configure the posting schedule. Post the first matchday graphic. See what happens.
The other 12 teams will see the three pilot teams posting. They'll ask how. That's when you roll out to the next batch.
Take the three teams that asked. Set them up. The process is faster the second time because you've already uploaded the badge, configured the sponsors, and worked out the posting schedule.
By the end of week 2, six teams are posting. The other nine are watching. Some will ask to join. Some won't. That's fine.
The coaches need to know two things: how to record a match on their phone, and what happens after they record it. That's it. Two things.
Don't train them on the platform. Don't show them the dashboard. Don't explain the analytics. Show them: open this app, press this button, record the match. Done. The platform does the rest.
Run one training session. 20 minutes. After training, every coach should be able to record a match independently. If they can't, the tool is too complicated.
The first Saturday where all active teams post automatically. No manual work from the volunteer. No graphics to design. No captions to write. The platform generates everything. The volunteer reviews and approves. Or doesn't. The posts go live.
This is the moment. The moment the volunteer realises they don't have to post for 15 teams anymore. The moment the chairman sees the club's page has 10 posts in one day instead of 2. The moment the sponsor sees their logo on 10 posts instead of 2.
After week 4, the rollout continues. Three more teams next week. Three more the week after. Within 6-8 weeks, all 15 teams are posting. The volunteer has gone from posting 2-3 times per week to reviewing and approving. The club has gone from 2-3 posts per week to 30+.
Pitchwise gets the product right. Auto-generated content from phone-recorded matches. Club-wide branding. Sponsor visibility. Bulk pricing. The product works.
What Pitchwise doesn't sell is the plan. The rollout plan. The week-by-week guide. The "how do I actually get 15 teams using this" answer.
The plan is the gap. Not the tool. The tool exists. The plan doesn't. And the plan is what the secretary needs to take to the committee and say: "This is how we do it."
In 17 cycles of competitor sweeping, we've found 15+ entrants. Graphics. Captions. Auto-publishing. Sponsor tracking. Fantasy leagues. Whole-club OS platforms. Fan databases. Club-wide rollout tools. Fan-run documentary channels.
Nobody sells the rollout plan. The week-by-week guide that tells a club how to go from 1 posting coach to 15 posting teams in 6 weeks. The document a secretary can print and take to a committee meeting.
Pitchwise sells the tool. Nobody sells the plan. The plan is the gap.