How to Price a Player's Sponsorship Value — The Grassroots Guide
Cloverspin prices a player's sponsorship value from goals, minutes and social reach. Here's how your grassroots club can do the same thing for free this week.
Published 26 October 2026 · AI Suite
The Problem
Your club sells a shirt logo for a handshake and a thank-you post. No number. No evidence. No renewal case. Meanwhile, Cloverspin (a new platform) has worked out what a U16's sponsorship is actually worth — from his goals, his minutes and his Instagram reach. Platform-wide, dollar-denominated, no UK club named. But the mechanic is right.
The Grassroots Version (Free, This Week)
- Pick your 5 most-followed players — check Instagram/TikTok. Who has the most followers? Who posts the most?
- Pull their stats — goals, assists, minutes played, appearances. From your match reports or the league website.
- Build a one-page value sheet per player — name, photo, stats, follower count, reach estimate. One page. PDF.
- Find the local business they already have a connection to — their parent's employer, a local shop they visit, a company that already sponsors the club.
- Pitch: "Your logo on [Player Name]'s matchday content for £X/season" — not the shirt. The content. The posts. The graphics that get shared.
Why This Works
- A shirt logo is seen by 22 players and 50 parents on a Sunday morning
- A player's matchday post is seen by 200+ followers, shared by parents, screenshotted by grandparents
- The sponsor gets a number: "Your logo was in 47 posts seen by 3,200 people this season"
- That number renews the deal at a higher price