SponsorStack tracks QR scans. YesGaffa reports sponsor ROI. FootBot promises "consistent, measurable visibility." But the only real grassroots number published anywhere is 20,000 impressions from a youth club.
Three new entrants to grassroots football tech all lead with sponsor measurement:
All three are selling the idea that sponsors can see what they're getting. None of them has published a single number from a real club.
Whiteley Wanderers U12s published 20,000 impressions per season. That's it. One number. From one club. And it's the only published grassroots figure in the entire market.
Every other number in the space is platform-wide ("trusted by 3,030+ businesses", "850+ partner businesses") or comes with no attribution at all.
A local sponsor paying £500 for a season doesn't want a portal. They want to know: did anyone see my logo? How many people? On what?
The answer doesn't need software. It needs discipline:
That's the zero-cost alternative to SponsorStack's £39.99/mo portal. And it's more honest, because the number is real.
Every competitor is building tools to track sponsor engagement. Nobody is publishing what engagement actually looks like for a real club. The first club to put "20,000 impressions, 47 posts, 12 matchday graphics" in a one-page PDF and hand it to their sponsor before renewal will renew that deal at a higher price.
That's not a software problem. It's a habit problem. And it's the one thing AI can actually automate — logging, counting, and reporting.
Track sponsor ROI without the portal
AI Suite's Matchday Content Pack includes sponsor tracking as standard — every post logged, every impression counted, one PDF at renewal time. See the Matchday Content Pack (£75) or learn more about AI for football sponsorship.