He's 17. Head of Media at a Step 7 club. He's also the opposition scout. He made every graphic three weeks in advance because he runs out of time on Saturdays. The page shouldn't die when the volunteer does.
Grassroots Graphics was the closest direct competitor to our graphics-led pitch. 954 posts. 552 followers. 1,681 likes. "Best Non League Content Creator 2026" award campaign.
Last visible post: 20 August 2025. Over a year of silence.
Their 2026/27 packages were announced in May 2026. Never followed up.
The audience they built is now an open lane. The non-league graphics positioning is unclaimed.
But that's not the real story. The real story is what happened to every club that relied on Grassroots Graphics for content.
Their pages went quiet. Their sponsors stopped getting visibility. Their supporters stopped hearing from them. The audience they'd built started to decay.
Not because the club stopped caring. Because the person holding the phone left.
FootBot, FootballClub-Hub, Pitchwise, Thrive4Grassroots, Suze — they all assume the club has someone who will:
That someone is usually a 17-year-old volunteer who also does the opposition scouting, the team sheet, and the referee liaison.
Mossley AFC is publicly advertising for a volunteer who "can use Canva." That's the bar. That's what clubs are working with.
Every competitor sells a tool. Nobody sells the system that runs without the person.
The handover kit starts with a 15-minute Saturday standard operating procedure. Not a 50-page manual. Fifteen minutes.
That's it. Fifteen minutes. Any volunteer can do it. Any volunteer can hand it to the next one.
When a volunteer leaves, the club page usually goes dark. Not because there's nothing to post. Because nobody told the next person what to do.
The goodbye letter fixes this. It's a one-page document that lives in the club's shared drive:
The letter takes 10 minutes to write. It saves the club months of silence.
The SOP and the letter are the manual version. The system is the automated version.
Here's what survives when the volunteer leaves:
When the volunteer leaves, the system keeps posting. The new volunteer inherits a running page, not a blank one.
Grassroots Graphics went dormant. 552 followers. 954 posts. An audience that was building around non-league graphics content.
That audience is still there. Still following. Still interested. Just not being served.
The club that steps into this lane — with a non-league-specific content offering, automated graphics, and a sponsor receipt — captures an audience that was already warm.
Acquisition cost: zero. The audience exists. You just need to show up.
When a club says "we already have someone who does our social media," the handover kit is the response.
"What happens when they leave?"
The club goes quiet. The sponsor stops getting visibility. The supporters stop hearing from them. The page decays.
The handover kit isn't a nice-to-have. It's insurance against the single point of failure that kills 90% of grassroots club pages.
Every competitor sells a tool. We sell the system that doesn't need the person.
Want the handover kit built for your club? See the Matchday Content Pack →