The Volunteer Who Posts Everything.

Every county FA runs a Grassroots Awards. This year the IFA added Best Use of Social Media. Nobody helps you write the nomination. Here's how.

The Problem: Volunteers Do the Work. Nobody Documents It.

99% of grassroots football clubs run on volunteers. Every county FA runs a Grassroots Awards ceremony. The Irish FA created a "Best Use of Social Media" award in 2026. England Football runs "Positivity Champions" — one club a month, September to May.

Awards are becoming a route to legitimacy for club content. County FAs are recognising the volunteers who post. The IFA crowned a national winner in October 2026.

But nobody helps you write the nomination. Nobody produces the documented case study that gets a club's media volunteer recognised. Nobody maps the nomination form line by line.

The volunteer who posts everything — who runs the social media, designs the graphics, writes the captions, manages the sponsor relationships, and posts every matchday — has no documentation of what they've done. No case study. No evidence. No nomination.

When the awards come around, the club wants to nominate them. But the club doesn't know what to write. "They post a lot and the page looks nice" is not a nomination. It's a compliment.

What a Nomination Should Contain

Five sections. One document. Written once. Updated annually. Submitted to the county FA.

1. The Volunteer's Name and Role

Who they are. What they do. How long they've been doing it. How many hours per week. Which teams they cover.

"Sarah Chen, Media Volunteer, [Club Name]. 3 years. 8 hours/week. Covers U10s, U12s, U14s, and Seniors. 4 teams. 120+ posts per season."

2. The Evidence: What They've Done

The numbers. The growth. The engagement. The reach.

• Follower growth: from 200 to 1,400 in 3 years
• Post frequency: from 2/week to 12/week
• Engagement rate: 8% (above the 3% grassroots average)
• Reach: 15,000 people per month
• Sponsor visibility: 3 sponsors with named content series
• Player recognition: 40+ player of the match posts per season

3. The Impact: What Changed

What happened because of the volunteer's work. Not just numbers. Stories.

• "Parents now check the club's page before matches. They know the fixture, the time, and the team sheet."
• "The sponsor renewed for a second year because they could see their logo on 40+ posts."
• "Three new players joined the U10s because their parents saw the page on Facebook."
• "The county FA shared our player of the match post. It reached 5,000 people."

4. The Nomination Form: Mapped Line by Line

Every county FA has a different form. But they all ask the same questions:

• Name of nominee: [Volunteer's name]
• Role: [Media Volunteer / Social Media Manager / Content Creator]
• How long in role: [Number of years]
• What they do: [Brief description of their responsibilities]
• Impact: [Evidence of growth, engagement, and community impact]
• Why they deserve recognition: [The story. The hours. The dedication. The results.]

5. The "What Happens When They Stop" Note

The most important section. The section that makes the nomination matter.

"If [Volunteer's name] stops, the club's social media goes dark. 120+ posts per season stop. 3 sponsor series stop. 40+ player recognition posts stop. 1,400 followers stop hearing from the club. The page goes quiet. The sponsors stop getting visibility. The parents stop seeing updates."

This section is not for the nomination form. It's for the club committee. It's the section that makes the committee understand: this person is not optional. This person is essential. And they should be recognised before they burn out.

The Gap: No Product Exists

In 18 cycles of competitor sweeping, we've found 15+ entrants. Graphics. Captions. Auto-publishing. Sponsor tracking. Fantasy leagues. Whole-club OS platforms. Fan databases. Club-wide rollout tools. Written content generators. Chat platforms. Management apps. Fan-run documentary channels. Sponsor outcome reports. Parent messages. Handover documents. Fan economies. Named sponsor series. League competitions.

Every entrant builds for the volunteer who is already doing the job. Nobody builds for the club that wants to keep them. Nobody produces the nomination. Nobody documents the case study.

The volunteer's nomination is the gap. It's the simplest product. It's the most human product. Because it's the product that says: we see you. We know what you do. We want to make sure you're recognised.