Teams that run the FIFA 11+ twice a week have 30 to 50 percent fewer injured players. It takes 20 minutes. It is free. Half of amateur coaches have never heard of it. Nobody posts it. Here's the content series.
The FIFA 11+ is a warm-up programme. 15 exercises. 20 minutes. Twice a week. Proven to reduce injuries by 30-50% in the Norwegian trial. Meta-analyses put overall injury reduction at 35-39%.
It's been around for two decades. It's free. It's supported by every county FA. It's on the FA website. It's in the coaching manuals.
And 42.6% of amateur coaches have never heard of it. 32.1% use it. Only 40.8% run it twice a week as recommended.
That's not a coaching problem. That's a content problem. If coaches don't know about it, it's because nobody is posting about it. Nobody is filming it. Nobody is sharing it. Nobody is making it visible.
Every club posts match highlights. Every club posts result graphics. Every club posts player of the match. Nobody posts the warm-up. Nobody posts the injury prevention. Nobody posts the 20-minute routine that keeps players on the pitch.
The warm-up is the most valuable content a club can post. Not because it's exciting. Because it's useful.
Parents want their children to be safe. Players want to play, not sit on the sideline with a knee brace. Coaches want a full squad on Saturday, not a list of injured players.
The club that posts about injury prevention is the club that looks like it cares about its players. Not just their performance. Their safety. Their longevity. Their ability to play next week.
That's a positioning advantage. No competitor in the sweep posts about injury prevention. No competitor sells injury prevention content. It's the most underused content angle in grassroots football.
Five posts. One per week. Building to a season-long habit.
The introduction. What it is. Why it works. How long it takes. Who should do it.
"The FIFA 11+ warm-up. 15 exercises. 20 minutes. Twice a week. Reduces injuries by 30-50%. Free. Here's what it looks like."
One post. One graphic. One video (if the club films it). The post that introduces the concept to parents who have never heard of it.
The first section of the 11+. Running. Jogging. Side steps. Backwards running. Shoulder contact.
"Part 1 of the FIFA 11+: running exercises. 8 minutes. Gets the blood flowing. Warms up the muscles. Prevents the injuries that happen in the first 10 minutes of a match."
One post. One graphic. One video. The post that shows parents what the warm-up looks like.
The second section. Planks. Side planks. Nordic hamstring curls. Single-leg stance. Squats.
"Part 2 of the FIFA 11+: strength exercises. 10 minutes. Builds the muscles that prevent knee and ankle injuries. The exercises that every physio recommends and every coach skips."
One post. One graphic. One video. The post that shows the exercises that actually prevent injuries.
The third section. Vertical jumps. Lateral jumps. Box jumps. Single-leg hops.
"Part 3 of the FIFA 11+: jumping exercises. 2 minutes. Trains the landing mechanics that prevent ACL injuries. The exercises that look simple and save seasons."
One post. One graphic. One video. The post that shows the exercises that look easy and work.
The monthly update. How many players were unavailable due to injury this month. Compared to last month. Compared to last season.
"Unavailable list: October 2026. 2 players out with ankle injuries. Both were not doing the warm-up. The team that does the 11+ twice a week has 0 injuries this month."
One post. One graphic. The post that tracks the impact. The post that proves the warm-up works.
In 18 cycles of competitor sweeping, we've found 15+ entrants. Graphics. Captions. Auto-publishing. Sponsor tracking. Fantasy leagues. Whole-club OS platforms. Fan databases. Club-wide rollout tools. Written content generators. Chat platforms. Management apps. Fan-run documentary channels. Sponsor outcome reports. Parent messages. Handover documents. Fan economies. Named sponsor series. League competitions. Volunteer nominations. Digital asset registers.
Nobody posts the warm-up. Nobody films the injury prevention. Nobody sells the injury prevention content series. It's the only content asset in the sweep that is free, proven, two decades old, and already being paid for by every county FA in lost players.
The warm-up is the gap. It's the most useful content a club can post. It's the content that parents want to see. It's the content that keeps players on the pitch.