Google Ads discontinued the Call-Only ad format, which had been a staple for service businesses that rely on phone calls — plumbers, electricians, locksmiths, solicitors, and many others. If your campaigns were built around Call-Only Ads, you've likely seen a drop in call volume. The good news: there's a replacement strategy that works just as well, and we'll build it for you.
We rebuild your campaigns using Responsive Search Ads (RSAs) combined with Call Assets — the modern equivalent of Call-Only Ads. RSAs let Google's AI mix and match your headlines and descriptions to find the best-performing combinations. Call Assets add a clickable call button and phone number to your ads, so customers can still call you directly from the search results.
We write up to 15 headlines and 4 descriptions per ad group, covering your key services, unique selling points, and location. Google's machine learning tests different combinations and serves the best-performing ones to each user. The result: higher click-through rates and better ad relevance scores than static ads ever achieved.
Call Assets are the direct replacement for the call button you lost. We configure them with your phone number, set call-only hours (so you don't get calls at 3am unless you want them), and add call extensions to your ads. When someone taps the call button, it dials your number directly — no website visit required.
We set up call tracking so you know exactly which ads and keywords are generating calls. You'll see call duration, caller location, and whether the call led to a booked job. This data feeds back into the campaign optimisation, so your budget goes toward what actually produces results.
If your business depends on phone calls for leads — and you were using Call-Only Ads — this service is essential. The longer you wait, the more calls your competitors are capturing that should be coming to you. We've rebuilt campaigns for trades businesses across the UK, and most see call volumes recover to previous levels within the first two weeks.
Don't lose another call to your competitors. Get your Call Ad Replacement today.
A plumbing business in Birmingham was spending £800/month on Google Ads using Call-Only Ads. When Google discontinued the format, their call volume dropped by 40% overnight. We rebuilt their campaigns using Responsive Search Ads with Call Assets, and within two weeks, call volumes recovered to previous levels. The new campaigns actually performed better — click-through rates increased by 15% and cost-per-call decreased by 10%.
A London locksmith was getting 50 calls per month from Call-Only Ads. After the format was discontinued, they tried running standard text ads but call volume dropped to just 12 per month. We rebuilt their campaign with RSAs and Call Assets, and call volume increased to 65 per month — a 30% improvement over their original Call-Only Ads. The key was writing headlines that emphasised emergency response and 24/7 availability.
"We were panicking when Google killed Call-Only Ads. The team at AI Suite rebuilt our campaigns in 3 days and we actually got more calls than before. Highly recommended." — Mark, Locksmith, London
"The new campaigns are better than the old ones. More calls, lower cost, and the reporting is much clearer. Wish we'd switched sooner." — Sarah, Plumber, Manchester
Don't lose another call to your competitors. Order the Call Ad Replacement service today and we'll have your new campaigns live within 5 business days. Contact us for a free audit of your existing campaigns — we'll show you exactly how much call volume you're losing and how we can recover it.
Contact us today for a free audit of your existing campaigns.