Sponsorship is revenue. Automation ensures every placement is delivered, every report is sent, and every renewal is managed.
Sponsorship is the lifeblood of grassroots football. A local business sponsors the club, the club provides visibility, both sides benefit. But the process is manual, time-consuming, and often reactive — the club asks, the sponsor says yes or no, and the activation is whatever the volunteer remembers to do.
Sponsorship automation changes that. The club builds a sponsorship package — defined placements, defined pricing, defined deliverables — and the system manages the entire cycle: acquisition, activation, reporting, renewal.
AI Suite includes sponsorship placement in the Matchday Content Pack (£75) and Matchday Retainer (£199/mo). The sponsor logo appears on the fixture graphic and player of the match — the two highest-value placements in the matchday set. A club that automates its sponsorship is a club that maximises its sponsorship revenue.