Real UK pricing for AI at grassroots and semi-pro football clubs in 2026. From a £75 one-off matchday pack to a £199 monthly retainer, here is what clubs actually pay and what they get.
Most grassroots clubs spend between £75 and £199 a month on AI. That is less than most clubs spend on a single social media post from an agency.
There are two main costs. The first is a one-off setup. The second is an ongoing monthly fee. You can start with the one-off and move to the monthly later.
There are three ways a football club can use AI today.
Option one: the Matchday Content Pack. This is a one-off purchase at £75. You get six graphics per fixture. Preview, predicted XI, half time, full time, player of the match, and next fixture. Each graphic carries your club colours, crest, and sponsor logos.
Option two: the Sports Matchday Retainer. This costs £199 per month. It covers the full season. You get every graphic for every fixture plus sponsor reporting. The reporting shows each sponsor how many times their logo appeared and where.
Option three: free AI tools. You can use free tools to write captions and schedule posts. The downside is that you still design the graphics by hand. That takes three or more hours per fixture.
The money buys time and consistency. A typical club saves three or more hours per fixture. Over a 38 game season that is over 100 hours back.
The money also buys sponsor value. Sponsors want to see their logo on matchday graphics. With sponsor reporting you can prove the value. That helps when it is time to renew.
The money buys professionalism too. Consistent branded graphics make a small club look like a big club. That helps with recruitment and community trust.
A freelance designer charges £25 to £40 per hour. Six graphics per fixture at two hours each is £50 to £80 per fixture. Over 38 fixtures that is £1,900 to £3,040 per season.
The Matchday Content Pack is £75 one-off. The retainer is £199 per month, or £1,990 across a ten month season. Either way AI costs less than a freelance designer and delivers faster.
AI also never misses a deadline. A volunteer designer can drop out. AI runs on every fixture, home and away, without fail.
Choose the Matchday Content Pack if you want to test AI on one fixture first. It is £75 and you keep the graphics forever.
Choose the Sports Matchday Retainer if you want the full season covered and sponsor reporting included. It suits clubs with three or more sponsors.
Choose free tools only if you have a volunteer with spare time and design skills. Most clubs do not.
If you are unsure, start with the pack. You can upgrade to the retainer any time.
See the football kits in the storeTry the matchday graphic maker