Local SEO is how customers in your area find you. It is the highest-ROI marketing for a trade business.
A customer in your town needs a plumber. They search Google. The businesses that appear first — especially in the map results — get the call.
Local SEO makes sure your business is the one that appears.
Most trade work is local. Customers search for a trade plus their location — and they choose from the local results. If you are not there, you are invisible.
The map results are where most local customers click. See how to rank higher on Google Maps as a tradesman.