The Fixture Graphic: What Goes On It and When It Posts

Both team badges, competition, kick-off time, venue — the day-before announcement that sets the weekend in motion.

What a fixture graphic is

The fixture graphic is the kick-off announcement — both team badges, competition name, date, kick-off time and venue. It goes out the day before the match and it is the post that sets the weekend in motion.

Parents check it for travel times. Fans check it to confirm they remembered the right day. Sponsors see it because it is usually the highest-reach graphic of the week — everyone in the club's network sees the fixture announcement whether they follow the team or not.

What goes on a fixture graphic

Both club badges — equal size, top third of the graphic
Competition name — league or cup, below the badges
Date and kick-off time — the largest text on the graphic, centre
Venue — home ground or away, smaller text below the time
Sponsor logo — bottom third, right side, if the fixture graphic is a sponsor placement

When the fixture graphic posts

The day before kick-off. Friday evening for a Saturday match, Saturday evening for a Sunday match. It is the only graphic with a fixed calendar slot — every other graphic reacts to what happens on the day.

Sizes

Feed version: 1080×1080
Stories version: 1080×1920
X/Twitter version: 1600×900

Quick answers

Do away fixtures need a different graphic?

We reissue the fixture graphic with the updated time. The queue holds the schedule; the content updates underneath it.

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