Both badges, final scoreline — the post that travels into group chats and triggers the next fixture announcement.
The full-time result graphic is posted within minutes of the final whistle — both badges, the competition logo, the final scoreline. It is the post that travels into group chats: the one the away fans see first, the one the parents see on the drive home.
It is also the post that triggers the next-fixture graphic. The final whistle is not the end of the matchday content — it is the handoff to the next match. And when the next match is called off by the weather, the handoff is a different message entirely: see fixture postponements.
Within minutes of the final whistle. The faster the better — the full-time graphic is the post that gets shared into WhatsApp groups and supporter chats while the match is still being talked about. A club that posts the result an hour later is posting into a conversation that has already moved on.
Within an hour of the full-time result, the next fixture graphic goes out — the same template as the day-before fixture graphic, updated with the new opponent and date. Momentum carries: the fans who just saw the result are the most engaged they will be all week.