The Lineup Graphic: The Most-Shared Post of the Weekend
Player names, numbers and formation — posted the evening before kick-off, when engagement peaks.
What a lineup graphic is
The predicted lineup is the team sheet — player names, numbers and formation — posted the evening before kick-off. It is the most-shared graphic of the weekend because fans love comparing their guess with the manager's.
For clubs with sponsors, the lineup graphic is also a sponsorship placement. The sponsor logo sits in the same position on every graphic it appears on, so the placement compounds across the season.
What goes on a lineup graphic
- Formation — 4-3-3, 4-4-2, 3-5-2, shown as a mini pitch diagram
- Player names and numbers — positioned on the formation
- Manager name — below the formation, smaller text
- Club badge and opponent badge — top corners
- Kick-off time — below the badges
When the lineup graphic posts
The evening before kick-off — never the morning of. Engagement peaks the night before a match, and the lineup graphic is the post that rides that peak. A club that posts the lineup on Saturday morning is posting into a feed that has already moved on.
Sizes
- Feed version: 1080×1350 — the portrait ratio gives the formation room to breathe
- Stories version: 1080×1920
- X/Twitter version: 1600×900
Quick answers
Should the lineup be confirmed or predicted?
The lineup graphic is built with a "doubtful" tag rather than a name change. If the player is ruled out, a revised graphic goes out before kick-off.
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