Fixture graphic and player of the match — the two highest-value sponsor placements in the matchday set.
Most clubs produce a sponsor-branded version of two graphics: the fixture graphic and the player of the match card. The sponsor logo sits in a consistent position — bottom third, right side — on every graphic it appears on.
Consistency is what makes the placement valuable. The sponsor is not buying one big banner — they are buying a season of visibility. The fixture graphic is the highest-reach post of the week. The player of the match is the most-shared. Those two placements cover the two moments that matter most to a sponsor.
| Graphic | Reach | Sponsor value |
|---|---|---|
| Fixture graphic | Highest reach of the week | Season-long visibility |
| Player of the match | Most-shared graphic | Association with standout performance |