Design, data, content generation and scheduling — the stack that produces six graphics per fixture without a volunteer making them.
Automated matchday content needs four things: a design source, a data source, a scheduler and a poster. Here is what each one does and what we use.
The graphics come from a template set built in your club colours — one per graphic type. We build these once from your badge, colours and sponsor logo. If you already have Canva templates, we work from yours. The matchday graphic maker covers individual designs before you commit to a full set.
Fixtures, kick-off times, team names and scores come from the free sports data hub — 15+ sports, live scores, no signup. The data hub feeds the graphics: when the fixture list updates, the next fixture graphic updates with it.
The AI sports content engine turns a scoreline into a match report and a set of social posts. It is the layer that writes the words — the captions, the report, the next-fixture blurb — so the graphics are not posted into silence.
The six graphics per fixture go out on a schedule: fixture graphic the day before, lineup the evening before, goal announcements live, half-time at the break, full-time within minutes, player of the match after the final whistle. Retainer clubs approve a weekly queue; pack buyers get the full set delivered before each fixture.
| Layer | What it does |
|---|---|
| Template set | Six graphic types in your club style, built once |
| Sports data hub | Fixtures, scores, team data — free, live |
| Content engine | Scoreline → match report → social posts |
| Scheduling | Weekly queue approval, goal/FT posts within minutes |