SEO Content Scorer

How the SEO Content Scorer Works

The SEO Content Scorer evaluates your content against 10 criteria that matter for Google rankings. It gives you a score out of 100 and tells you exactly what to fix. The best part: it re-scores live as you make changes, so you can see your score improve in real time.

The 10 Scoring Criteria

1. Keyword in H1/title (10 points) — Your main keyword must appear in the page's primary heading
2. Keyword in first 100 words (10 points) — Google gives extra weight to early keyword mentions
3. Keyword usage 3-5x (10 points) — Use your keyword naturally throughout the content
4. Headings with keyword (15 points) — At least 3 H2s, with the keyword in at least one
5. Content length 800+ words (15 points) — Comprehensive content ranks better
6. Short sentences (10 points) — 85%+ of sentences under 25 words for readability
7. Internal links (10 points) — At least 2 links to other pages on your site
8. Keyword in closing (5 points) — Mention the keyword in your conclusion
9. FAQ section (10 points) — FAQ schema helps you win featured snippets
10. Keyword density sane (5 points) — Not stuffed; natural usage only

How to Use It

Paste your target keyword and your content draft into the tool. Click "Score my content" and you'll get your score, a breakdown of which criteria you're passing and failing, and specific fixes for each failure. Make the fixes, paste the updated content, and re-score. Repeat until you're in the green.

Why These Criteria Matter

These 10 criteria are based on analysis of thousands of top-ranking pages across UK trade and service niches. They're not guesses — they're patterns that consistently appear in content that ranks on page one. Follow them and you give your content the best possible chance of ranking well.

Get the Full Checklist

The scorer covers the essentials, but our full 42-point UK SEO checklist goes much deeper — technical SEO, local SEO, content strategy, and more. Enter your email above to get it free, along with weekly AI-SEO tips for UK businesses.

Advanced SEO Tips for UK Trades

The SEO Content Scorer covers the essentials, but ranking on Google requires more than just following a checklist. Here are advanced strategies that can give your content an edge over competitors.

Topical Authority

Google rewards websites that demonstrate deep expertise on a subject. Instead of writing one article about "plumber in Birmingham", write a comprehensive guide that covers everything a customer might want to know — boiler repairs, emergency callouts, bathroom installations, water pressure issues, and more. Each page targets a specific keyword, but together they signal to Google that you're an authority on plumbing in Birmingham.

Search Intent Matching

Not all searches are the same. Someone searching "plumber Birmingham" might be looking for a phone number, while someone searching "how much does a plumber cost in Birmingham" is comparing prices. Match your content to the intent behind the keyword. If the intent is informational, write a guide. If it's transactional, write a service page with a clear call-to-action.

Internal Linking Strategy

Internal links help Google understand your site structure and distribute page authority. Link from your most important pages to related supporting pages. Use descriptive anchor text that tells both users and search engines what the linked page is about. A well-structured internal linking strategy can significantly boost your rankings.

Local SEO for Trades

For UK tradesmen, local SEO is critical. Make sure your Google Business Profile is complete and up-to-date. Add your location to your page titles and meta descriptions. Create location-specific pages for each area you serve. Encourage customers to leave Google reviews — they're one of the strongest ranking factors for local search.

Content Freshness

Google rewards websites that update their content regularly. Set a schedule to review and update your existing pages — add new information, update statistics, refresh examples, and republish. This signals to Google that your site is active and relevant, which helps maintain and improve your rankings over time.