Sponsor ROI Proof — Show Sponsors What Their Money Buys
Every sponsor asks the same question: "What am I getting for my money?" Most clubs answer with a banner photo and a vague promise. AI Suite answers with numbers.
Still unclaimed after two competitor sweeps. Sponsorfy and YesGaffa sell sponsorship. SportGraphics and Mingle both claim "sponsors love it." Nobody ships a proof asset. AI Suite does.
The Problem: Sponsors Can't See Their Value
Grassroots clubs charge sponsors £200-£2,000 per season. Sponsors write the cheque and hope. By March, they've forgotten they sponsored you. By April, they don't renew.
The reason? No proof. The club can't show the sponsor how many people saw their logo, how many engaged with their brand, or how their sponsorship performed against other marketing channels.
A banner photo on a matchday post doesn't prove value. A spreadsheet of impressions, reach, and engagement does.
What AI Suite Delivers
Matchday Sponsor Impressions
Every matchday post with sponsor logos is tracked. How many saw it? How many engaged? How many clicked? Automated, every fixture.
Season Sponsor Report
At season end, generate a sponsor ROI report: total impressions, engagement rate, reach, and comparison against other marketing channels. Ready to email to sponsors.
Sponsor Renewal Kit
Automated renewal pitch with proof: "Your sponsorship generated X impressions and Y engagement this season. Here's what next season looks like." Makes the renewal conversation easy.
What Sponsors Actually See
| Metric | What It Means | Why Sponsors Care |
|---|
| Impressions | How many times their logo was seen | "My brand was seen by X people" |
| Engagement | Likes, shares, comments on sponsored posts | "People actually interacted with my brand" |
| Reach | Unique viewers of sponsored content | "My brand reached X unique people" |
| Frequency | How often their brand appears per month | "My brand is consistently visible" |
| Cost per Impression | Sponsorship cost ÷ total impressions | "This is cheaper than Facebook ads" |
How It Works
- Set up your sponsors — Upload sponsor logos, set sponsorship tiers, define reporting period
- Matchday automation runs — Every matchday post includes sponsor logos and is tracked
- Monthly sponsor report generates — Impressions, engagement, reach, frequency per sponsor
- Season-end renewal kit — Full season ROI report + renewal pitch, ready to email
Pricing
Club Content Manager — £149 + £99/month
Includes sponsor ROI tracking, sponsor thank-you graphics, matchday content, and automated reporting. One club, one subscription.
Get Started
FAQ
How do I prove sponsor value to my club's sponsors?
AI Suite generates automated sponsor ROI reports showing impressions, engagement, reach, and visibility metrics for every matchday. Sponsors see exactly what their money buys — not just a banner photo.
What metrics do sponsors care about?
Sponsors care about impressions (how many people saw their logo), engagement (likes, shares, comments on sponsored posts), reach (unique viewers), and consistency (how often their brand appears). AI Suite tracks all four automatically.
How much does sponsor ROI tracking cost?
Sponsor ROI tracking is included in the £149 one-off plus £99/month Club Content Manager package. No extra cost per report.
Can I use this for sponsor renewals?
Yes. The season-end sponsor report is designed as a renewal pitch. It shows sponsors their exact ROI and includes a renewal proposal with next season's pricing.
Does this work for multiple sponsors?
Yes. AI Suite tracks each sponsor separately, so you can generate individual ROI reports for every sponsor at your club.
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