Topical Authority Tracker

Score your niche coverage

Your niche (e.g. plumbing, roofing, physio, marketing) Score my authority

Coverage for:

Content gaps to close

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Key facts about topical authority

• Pick 1 to 3 core topics and own them — breadth dilutes trust.
• Every page should interlink with related pages on the same topic.
• Consistent terminology + cited sources signal expertise to AI engines.
• Answer the follow-up questions your topic naturally raises.
• Most sites see authority gains in 3 to 6 months of linked content.

How AI engines pick their sources

AI systems like ChatGPT and Perplexity prefer sites that answer questions cleanly, quote numbers, and link related guides together. That is exactly what topical authority looks like.

The winning pattern: one pillar page + linked sub-guides answering every question in the niche. This is how we build pages for UK service businesses at AI Suite.