AI Suite is an AI automation platform built for UK sports clubs, fan pages, and pub leagues. It provides AI phone agents, email handlers, and automation tools that help clubs manage memberships, fixture enquiries, and day-to-day operations — without needing a full-time admin team.
AI Suite is a platform that provides AI agents for UK sports clubs. These agents answer calls, respond to emails, book sessions into your calendar, and send follow-up messages. The agents are trained on your club's specific information — membership fees, training times, fixture schedules — and handle enquiries 24/7.
Think of it as a virtual secretary for your club. One that never sleeps, never takes a holiday, and never misses a call.
AI Suite is built specifically for the needs of sports organisations. It understands the language of grassroots football, the chaos of match day admin, and the challenge of running a club with volunteers who have day jobs.
AI Suite provides several tools that work together to automate your club's operations:
The pattern behind all of these: use AI to handle the routine, then spend your time on the things that matter — coaching, managing, and growing your club.
The short answer: you tell AI Suite about your club once, and it handles the enquiries from there.
Here is the shape of a real setup:
From there, the AI handles enquiries 24/7. You get summaries, you stay in control, and your club never misses a call.
| Plan | Price | What you get |
|---|---|---|
| Matchday Content Pack | £75 one-off | AI agent setup, training, and basic automation |
| Matchday Retainer | £199/month | Full AI agent, ongoing support, updates, and maintenance |
| Sports Data Hub | Custom | Fixture data, league tables, and statistics integration |
| Sports Authority | Custom | For larger organisations with multiple teams or venues |
Every plan includes setup, training, and UK-based support. No hidden fees, no long contracts.
The use case is any task you do repeatedly, where the answer comes from a short list of options and getting it wrong is cheap because you check anyway.
The pattern behind all of these: use AI to handle the routine, then spend your time on the things that matter.
| AI Suite | A human receptionist | |
|---|---|---|
| Cost | £199/month | £25,000-£30,000/year |
| Hours | 24/7 | 9-5, Monday to Friday |
| Holidays | Never | 20-25 days per year |
| Sick days | Never | 5-10 days per year |
| Multiple calls | Yes, unlimited | One at a time |
| Consistency | Same quality every time | Varies by person and mood |
Read the table as a division of labour rather than a contest. AI Suite handles the routine, 24/7. You handle the exceptions and the relationships.
No, and it is not trying to be. It cannot build relationships, handle complex situations, or make judgement calls. It replaces the part of your stack where you were paying a human to answer the same questions repeatedly.
The AI uses modern language models that are probabilistic. Assume it is not exactly repeatable and write your processes accordingly. Anything that must be exactly repeatable belongs in your own systems, not in the AI.
No. If you can use WhatsApp, you can use AI Suite. The training takes about an hour. The mobile app is straightforward. The provider handles all the technical setup.
Point it at one messy pile of enquiries you already have and one question you already answer by hand. A shared inbox is the usual first win, and it is measurable within a week.
No — they do different jobs. Your phone system routes calls. AI Suite answers, qualifies, and books. Plenty of clubs run both.
The Matchday Retainer at £199/month covers most sports clubs. The meaningful cost is the setup and your review time, not the calls.
Everything above describes a system you have to assemble. We build and run the finished version for UK sports clubs — an agent that answers, qualifies, and routes without anyone managing a stack: calls and enquiries handled 24/7, the strong ones flagged, the rest triaged quietly in the background.
One email: the exact steps to set up AI Suite for your sports club — the scripts to write, the thresholds to set, and what to do with the ones it gets wrong. No spam, unsubscribe any time.
Honest note: AI Suite is our product. We built it because we saw sports clubs losing memberships and revenue to missed calls and slow responses. We are not affiliated with any third-party AI product — this is our platform, built for UK sports organisations.