Girls' & Women's Football Content: The Space Nobody Owns
Girls' football is the fastest-growing part of the game — and almost no club publishes designed content for it. That is the opening.
The gap nobody is filling
Girls' and women's football is the fastest-growing part of the game in the UK. More players, more teams, more parents standing on touchlines every weekend. And almost none of it shows up in the content the grassroots game actually publishes.
Run a sweep of grassroots football pages and the pattern is stark: nearly every one posting matchday content is a men's senior side. Girls' teams, women's sides and junior clubs either post nothing, or post a line of text with a scoreline and a phone number for recruitment.
That is the opportunity. The clubs that start producing designed, consistent content for their girls' and women's teams will own a space where there is effectively no competition — and they will do it in front of the audience that is growing fastest.
FastestGrowing format
Almost 0Designed content
6Graphic types
£75Entry pack
What this cluster covers
Why it matters to a club
- Recruitment. A girls' team that needs players and posts a designed recruitment graphic gets replies. One that posts a phone number gets nothing.
- Sponsorship. Local businesses want to be associated with girls' and women's sport. A club with visible, professional content is a club that can sell a sponsor package.
- Retention. Players and parents who see themselves on a club's page stay at the club. That is the cheapest retention tool a club has.
- Funding. Grant applications and county FA submissions are stronger with evidence of a visible, growing girls' section.
The standard set still applies
The six graphic types that work for a men's senior side work exactly the same for a girls' or women's team — fixture graphic, lineup, goal announcements, half-time score, full-time result and player of the match. The Matchday Content Pack (£75) covers the set; the Matchday Retainer (£199/mo) runs it for you all season.
Quick answers
Is this different from our men's team content?
The templates are the same. What changes is the tone and the emphasis — recruitment and parent communication matter more, and sponsor messaging often lands better when it is tied to growing the girls' game.
Do we need separate graphics for girls' and women's teams?
Separate sets, same design language. Each team gets its own badge and colours; the club's visual identity stays consistent across both.
What if we only have one girls' team?
Start there. One team with consistent content outperforms a club with six teams and a silent page.
Get the £75 pack See the retainer