What do you post on your club's social media when there is no match for six days?
Most grassroots football clubs go silent between fixtures.
Their fans forget about them.
Their sponsors stop seeing value.
And the next matchday feels like starting from zero.
Non matchday content for football clubs is the fix.
It is the content you publish between matches to keep your fans engaged, your sponsors visible, and your club relevant.
And most clubs are not doing it.
That is your advantage.
Non matchday content for football clubs is any content you publish on days when there is no match.
It is not about the game.
It is about the club, the players, the community, and the culture.
Think training photos, player spotlights, throwbacks, sponsor features, community stories, fixture previews, polls, quizzes, behind the scenes content, volunteer spotlights, and youth team updates.
The goal is simple.
Keep your fans thinking about your club even when there is nothing to watch.
Because a fan who thinks about your club on a Tuesday is more likely to show up on a Saturday.
I have worked with dozens of grassroots clubs across the UK.
The ones that grow are the ones that post between matches.
The ones that stagnate are the ones that go quiet.
It is that simple.
Non matchday content for football clubs is not a nice to have.
It is a must have.
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See how our done for you content service keeps your club visible all week.
View Content PackagesGrassroots clubs do not have the budget of a Premier League team.
You cannot rely on big signings or expensive transfers to generate buzz.
Your social media is your only channel to reach fans directly.
And if that channel goes silent for six days at a time, you are invisible.
I have seen too many clubs with brilliant matchday content and nothing in between.
They post a lineup, a few goal graphics, and a full time result.
Then silence until the next fixture.
That is a wasted opportunity.
Your fans are on social media every day.
Your sponsors are checking your activity.
And your competitors are posting consistently.
Non matchday content for football clubs is how you stay visible when there is no match to talk about.
It is how you build a community, not just a following.
And it is how you turn casual fans into regular attendees.
The clubs that understand this are the ones that grow.
The ones that do not are the ones that wonder why their attendance is dropping.
Your feed is your shop window.
Keep it open.
Most grassroots football clubs play once a week.
That means six days with no match.
Six days with no natural content.
Six days for your fans to forget about you.
I call this the 6 day gap.
It is the biggest problem in grassroots football social media.
And almost nobody is talking about it.
Clubs focus on matchday content because it is obvious.
Lineups, goals, results.
But that is only one day a week.
What about the other six?
The 6 day gap is where fans drift away.
It is where sponsors stop seeing value.
And it is where your competitors win the attention battle.
You do not need to post every day.
But you need to post something.
Non matchday content for football clubs is how you fill that gap.
It is how you stay relevant.
And it is how you build momentum for the next matchday.
A fan who sees your content on a Wednesday is more likely to buy a ticket on a Saturday.
That is the power of non matchday content.
Stop losing fans between matches.
Get a content plan that covers all seven days of the week.
See How It WorksThere are ten types of non matchday content that work for grassroots clubs.
Each one serves a different purpose.
And each one keeps your feed active between fixtures.
Post photos from training sessions.
Show the players working hard.
Fans love seeing the effort that goes into matchday.
It builds connection and loyalty.
You do not need professional photos.
A quick snap from the sideline is enough.
Add a caption about what the team is working on.
And you have content.
Feature one player each week.
Share their story, their position, and what they love about the club.
It makes fans feel connected to the individuals, not just the team.
Players love it too.
It makes them feel valued.
And it gives their family and friends something to share.
Post old photos from previous seasons.
Fans love nostalgia.
It reminds them of great moments and builds emotional connection.
You probably have hundreds of old photos sitting in a folder.
Use them.
Throwback content is easy to create and always performs well.
Give your sponsors visibility between matches.
Post a thank you message.
Share what they do for the club.
This is how you keep sponsors happy and renewing.
Sponsors pay for visibility.
If they only see their logo on matchday, they will question the value.
Non matchday sponsor features prove their investment is worth it.
Share stories from your local community.
Show how your club is more than just football.
It builds goodwill and local support.
Community stories show that your club cares about more than results.
And that attracts families and local businesses.
Build anticipation for the next match.
Share head to head stats, key players to watch, and ticket information.
It keeps the next match on your fans' radar.
Fixture previews do not need to be long.
A few key facts and a call to action is enough.
And they drive ticket sales.
Ask your fans questions.
Who will score first?
What will the score be?
Polls and quizzes drive engagement and comments.
They are easy to create and fun for fans.
And they give you insight into what your fans are thinking.
Show what happens behind the scenes at your club.
The pitch maintenance, the kit preparation, the volunteer efforts.
Fans love seeing the unseen work.
It builds appreciation and respect.
And it shows the human side of your club.
Feature the volunteers who keep your club running.
The coaches, the kit managers, the tea makers.
It shows appreciation and builds community.
Volunteers are the backbone of grassroots football.
They deserve recognition.
And spotlighting them encourages others to volunteer.
Share updates from your youth teams.
It shows the club's future and engages parents and families.
Youth team content is often overlooked.
But it is some of the most engaging content you can post.
Parents love seeing their children featured.
And it builds a pipeline of future fans and players.
Want all ten content types done for you?
Our retainer covers non matchday content and matchday content in one package.
Explore the RetainerHere is a simple weekly content rhythm that works for grassroots clubs.
You do not need to follow it exactly.
But it gives you a framework to work from.
Training photos or behind the scenes content.
Start the week with something visual.
Show the team preparing for the weekend.
Player spotlight or volunteer spotlight.
Give someone in the club a moment in the limelight.
It builds connection and community.
Throwback or community story.
Midweek is perfect for nostalgia.
Or share a local story that shows your club's values.
Fixture preview or poll.
Build anticipation for the weekend.
Or ask a question to drive engagement.
Sponsor feature or youth team update.
Give your sponsors visibility.
Or share what your youth teams have been up to.
Matchday content.
Lineups, goals, results.
This is what you already do well.
Match review or full time result.
Round off the week with a summary.
And tease the next fixture.
This rhythm gives you one post per day without overwhelming your volunteers.
It covers all ten types of non matchday content.
And it keeps your feed active all week.
You do not need to post at the same time every day.
But consistency matters.
Pick a time and stick to it.
Non matchday content for football clubs works when it is consistent.
And consistency comes from having a plan.
This is that plan.
You do not need to spend hours creating content every week.
AI can automate most of it.
Here is how.
Use AI to generate captions and schedule posts.
You take the photos, AI writes the words.
It takes minutes, not hours.
AI can draft player profiles based on a few facts.
You provide the player name, position, and a fun fact.
AI writes the rest.
You review and post.
AI can suggest throwback content based on your club's history.
You provide the photos, AI writes the captions.
Nostalgia without the effort.
AI can draft sponsor thank you posts.
You provide the sponsor name and what they do.
AI writes a professional message.
Your sponsors stay happy.
AI can help structure community stories.
You provide the details, AI writes the narrative.
It saves time and improves quality.
AI can generate fixture previews based on head to head data.
You provide the fixture details, AI writes the preview.
Anticipation built in minutes.
AI can suggest poll questions and quiz topics.
You pick the best ones, AI writes the options.
Engagement without the brainstorming.
AI can caption behind the scenes photos.
You take the photos, AI writes the captions.
Simple and effective.
AI can draft volunteer profiles.
You provide the volunteer name and role, AI writes the spotlight.
Recognition without the writing.
AI can generate youth team updates based on match results.
You provide the results, AI writes the update.
Parents stay informed.
The point is this.
AI does not replace your club's voice.
It amplifies it.
You still make the final decisions.
You still add the personal touch.
But AI handles the heavy lifting.
Non matchday content for football clubs becomes manageable with AI.
And manageable means consistent.
And consistent means growth.
Let AI handle the content.
See how our retainer uses AI to keep your club posting all week.
See the RetainerLet me break down the costs.
I want you to see the full picture.
Because the cheapest option is not always the best value.
Time: 5 to 10 hours per week.
Cost: Free, except your time.
Quality: Variable.
Consistency: Hard to maintain.
You are the bottleneck.
And your time is worth something.
Time: 1 to 2 hours per week.
Cost: £75 to £199 per month.
Quality: Professional and consistent.
Consistency: Easy to maintain.
You review and approve.
We handle the rest.
Time: 1 to 2 hours per week managing them.
Cost: £200 to £500 per month.
Quality: Professional.
Consistency: Depends on the freelancer.
You are managing a person, not a system.
And people let you down.
Time: Minimal.
Cost: £500 to £2000 per month.
Quality: Professional.
Consistency: High.
But the cost is prohibitive for most grassroots clubs.
You are paying for overheads you do not need.
The maths is simple.
If your time is worth £10 per hour, DIY costs you £50 to £100 per week in time alone.
That is £200 to £400 per month.
A done for you service at £199 per month is cheaper than your time.
And it is consistent.
Non matchday content for football clubs is an investment, not a cost.
It pays for itself in sponsorship revenue and ticket sales.
And it frees you to focus on running the club.
Let me share a real example.
A Step 5 club in the North West came to me with a problem.
Their matchday content was good.
But their feed went silent between fixtures.
Fans were drifting away.
Sponsors were questioning their value.
We implemented a weekly content rhythm.
Training photos on Monday.
Player spotlights on Tuesday.
Throwbacks on Wednesday.
Fixture previews on Thursday.
Sponsor features on Friday.
Matchday content on Saturday.
Match reviews on Sunday.
Within three months, their engagement doubled.
Their sponsors renewed.
And they gained 500 new followers.
The cost was £199 per month.
The return was thousands in sponsorship revenue and ticket sales.
Non matchday content for football clubs is not a cost.
It is an investment.
And the return is measurable.
This club is now one of the most active in their league.
And it all started with filling the 6 day gap.
Ready to become the next case study?
Start with a single pack or jump straight to the retainer.
Get Started TodayNon matchday content for football clubs is any content you publish on days when there is no match.
It includes training photos, player spotlights, throwbacks, sponsor features, community stories, fixture previews, polls, quizzes, behind the scenes content, volunteer spotlights, and youth team updates.
Once per day is ideal.
But even three to four times per week is better than only on matchday.
Consistency matters more than frequency.
Training photos and player spotlights work best.
They are easy to create and fans love them.
Throwbacks and polls also drive high engagement.
Yes.
AI can draft captions, write player profiles, generate fixture previews, and suggest content ideas.
You still make the final decisions, but AI handles the heavy lifting.
DIY is free but costs 5 to 10 hours per week in time.
A done for you service costs £75 to £199 per month.
A freelance designer costs £200 to £500 per month.
An agency costs £500 to £2000 per month.
The 6 day gap is the six days between matches when most grassroots clubs go silent on social media.
It is the biggest problem in grassroots football social media.
Non matchday content for football clubs is how you fill that gap.