Published September 2026 · 10 min read
Your club's social page goes quiet for a week after every matchday.
Sponsors notice.
Fans notice too.
I talk to non league club secretaries every week who are burning out trying to keep up with content.
They have a day job.
They run the club on evenings and weekends as a volunteer.
And someone expects them to design professional matchday graphics for non league clubs on top of everything else.
It is not realistic.
But here is the thing that keeps me up at night.
Your club is leaving money on the table every time you skip a post.
I have seen clubs lose sponsor renewals because their social feed looked dead for three months.
Not because they were a bad club.
Because nobody had time to make the graphics.
Non league football runs on volunteers.
Your kit man is someone's dad.
Your social media person is a uni student who goes home for summer.
And your matchday graphics get handed to whoever has a phone and a free afternoon.
The result is inconsistent.
Low quality.
And honestly, it hurts your brand more than posting nothing at all.
We build matchday content systems so you do not have to.
Professional graphics delivered before every fixture. No design skills needed.
See the Matchday Content PackI have analysed hundreds of non league club social feeds to find out what actually works.
Not what looks pretty.
What drives engagement and keeps sponsors happy.
These five posts cover the full matchday cycle.
Every club needs them.
Most clubs miss at least three.
1. Fixture Announcement (3 days before)
This is your first touchpoint for the weekend.
Include the date, time, venue, and a line about the opposition.
Give fans something to look forward to.
This post gets shared in local Facebook groups more than any other.
2. Starting Lineup (1 hour before kickoff)
The biggest engagement spike of the matchday.
Fans want to see who is playing before they arrive.
Include the formation, subs, and a sponsor shoutout on the graphic.
This is the post that proves your club is active.
3. Goal Announcements (live or within 5 minutes)
Nothing kills momentum like a silent goal.
If you cannot post live, post within five minutes of full time.
A simple graphic with the scorer, assist, and minute.
This is what gets shared in group chats.
4. Full Time Result (within 10 minutes of the whistle)
Score, scorers, and a brief match summary.
This is the post sponsors screenshot and send to their board.
Make it look professional.
Your shirt sponsor paid for that visibility.
5. Next Fixture Preview (within 24 hours)
Ride the momentum from matchday into the next week.
Keep fans looking forward.
A club that posts a next fixture preview within 24 hours sees 40% more engagement on their next matchday post.
Want all five posted automatically?
Our system handles the full matchday cycle. You send fixture details, we deliver graphics.
See How It WorksYou have four real options for matchday graphics for non league clubs.
I am going to be honest about the pros and cons of each.
No fluff.
No affiliate links to things I would not use myself.
Let us break them down.
This is the cheapest option.
Canva has a free tier.
Etsy sells template packs for a few pounds.
You open the template, swap the text, export, and post.
Sounds simple.
Here is the catch.
Every single graphic is manual work forever.
You never automate this process.
You never speed it up past the first time.
Each matchday costs you 30 to 60 minutes of design time.
And that is if you know what you are doing.
Most volunteers do not.
The results look amateur because nobody on your committee is a designer.
Great for clubs with zero budget and a volunteer who loves Canva.
Terrible for consistency.
Apps like SportGraphics and Terrace give you templates designed for football.
They are faster than Canva because the layouts are prebuilt for matchday content.
You still do the work yourself.
Every post.
Every week.
These apps are better than Canva for speed.
But they are still DIY.
And the good ones cost 30 to 79 a month.
That adds up fast over a season.
If you have a dedicated volunteer with a couple of hours per matchday, this works.
If you are that volunteer yourself, you will burn out by October.
This is what we do at AI Suite.
So I am biased.
But I will tell you exactly why clubs choose this route.
You send us the fixture details.
Opponent, venue, time, lineup, scorers.
We deliver 6 ready to post graphics within 24 hours.
You open your phone, download, and post.
Zero design time.
Zero Canva accounts to manage.
Zero training a new volunteer every time someone quits.
The £75 Matchday Content Pack covers a single fixture.
Try it once.
See the standard.
Then upgrade to the £199 per month retainer if you want every match covered for the rest of the season.
This is the fastest way to look professional without hiring a designer.
This is the gold standard.
A good freelance designer will create bespoke graphics that look incredible.
Every post is unique.
Every sponsor gets highlighted properly.
Quality ceiling is the highest of all four options.
But you pay for it.
£200 a month is the starting point for a decent freelancer.
Agencies start at 500 and go up.
You also need to brief them every week.
That takes time.
If you have a proper marketing budget, go this route.
If your club runs on subs and a raffle, look at option 3.
Comparison Table
| Option | Setup Time | Per Matchday Time | Monthly Cost | Quality Ceiling | Best For |
|---|---|---|---|---|---|
| DIY Canva Templates | 1 day | 30-60 min | 0-10 | Low | Zero budget clubs |
| Club Graphics Apps | 1 hour | 15-30 min | 9-79 | Medium | Clubs with a volunteer |
| Done-For-You Service | 5 min | 2 min to post | £75/fixture or £199/mo | High | Time poor committees |
| Freelance Agency | 1-2 weeks | 15 min briefing | £200-£500 | Highest | Budget rich clubs |
The fastest path to professional matchday graphics.
£75 for a single fixture. £199 per month for every match. No design skills required.
Try the Matchday Content PackI am going to give you a simple decision framework.
Be honest about your club's situation.
The answer will be obvious.
If you have zero budget:
Use DIY Canva templates.
Spend a weekend setting up a template pack that covers all five posts.
Train one volunteer to do it.
Accept that the quality will be average.
Save this guide for when you have budget later.
If you have a volunteer with 2 hours per matchday:
Get a club graphics app like SportGraphics or Terrace.
The templates are faster than Canva.
The results look better.
Make sure that volunteer is committed for the whole season.
If they quit, you are back to square one.
That is the risk with any DIY approach.
If you have £75 and want to see professional output once:
Buy the Matchday Content Pack from AI Suite.
Try it for one fixture.
Compare the result against your previous DIY efforts.
See if your engagement goes up.
See if sponsors comment on the quality.
You are testing the water for £75.
That is less than a new kit.
If you need every match covered and have recurring budget:
The £199 per month retainer is your answer.
Every home and away fixture gets the full set of graphics.
No gaps.
No chasing volunteers.
No late night Canva sessions before a Tuesday night game.
You post.
We handle the rest.
Check out our sports data hub to see how we integrate match data into the system.
A quiet social page costs your club real money.
I have seen it happen too many times.
Sponsors check your feed before renewing.
It takes them 30 seconds to scroll through and see if your club is active.
If they see gaps, they question whether their logo is getting visibility.
They question whether you care.
And they walk.
A shirt sponsor at Step 5 or 6 is worth between 500 and £2000 a season.
A programme sponsor is worth £200 to 500.
Losing one sponsor costs you more than a full season of professional matchday graphics.
Let that sink in.
You are saving £75 to £199 a month.
And losing thousands in sponsorship revenue.
The ROI on consistent content is obvious once you do the maths.
But most clubs never do the maths.
They keep burning out volunteers and losing sponsors.
Then they wonder why the club is struggling financially.
Your sports pack is designed to fix this exact problem.
You do not need to commit to a full season upfront.
I do not believe in locking people into contracts they cannot use.
Here is what I recommend.
Buy the £75 Matchday Content Pack for your next home fixture.
Send us the details.
We deliver 6 graphics within 24 hours.
Post them on matchday.
See what happens.
Check your engagement stats against your previous matchday posts.
Ask your sponsors what they think.
If it works, upgrade to the £199 per month retainer and cover the rest of your season.
If it does not work, you spent £75 and learned something.
That is a cheap lesson either way.
But I will tell you what I see from every club that tries it.
They never go back to DIY.
Because once you see what professional non league matchday graphics look like on your own feed, the Canva templates feel like a step backwards.
You deserve better.
Your club deserves better.
And your sponsors definitely deserve better.
Check out sports content onboarding to see how our full content system works.
Start with one fixture. £75. No commitment.
Professional matchday graphics delivered in 24 hours. Try it once and see the difference.
Get the Matchday Content PackHow much do matchday graphics cost for a non league club?
From free with DIY Canva templates to £75 per fixture for a done-for-you service to £199 per month for ongoing coverage.
You can also pay £200 to 500 plus per month for a freelance designer or agency.
Your budget determines your option.
Can I create matchday graphics for free?
Yes.
Canva offers a free tier and Etsy has template packs for a few pounds.
But free means every graphic is manual work that takes 30 to 60 minutes per matchday.
You trade money for time.
What is the difference between a template and a done-for-you service?
A template is a blank design you fill in yourself every week.
A done-for-you service creates each graphic from scratch using your club's colours, crest, and match data.
You post.
You do not design.
That is the difference between owning a microwave meal and having a chef.
How many matchday posts should a club make per game?
Five.
Fixture announcement, starting lineup, goal announcements, full time result, and next fixture preview.
This covers the full matchday cycle and keeps your feed active from three days before to one day after.
Do matchday graphics help attract sponsors?
Absolutely.
Consistent professional graphics are proof that your club is active and engaged.
Sponsors pay for visibility.
A dormant page is hard to sell.
An active page with high quality content sells itself.
What is the fastest way to get professional matchday graphics?
A done-for-you service like AI Suite's Matchday Content Pack.
You send fixture details.
We deliver 6 ready to post graphics within 24 hours.
That is the fastest path from zero to published.