The Report-to-Post Pipeline
One match. Four outputs. All from the same data. Unbuilt by every competitor for four cycles running.
Trac writes the club's match report. MatchDesk writes the club's match report. KiCKS writes the club's match report. Footy Genius writes the club's match report. StandBased writes the club's match report. YesGaffa writes the club's match report.
Not one of them turns that report into a parent-facing post, a sponsor line, a recruitment hook, or a next-fixture graphic.
Unbuilt for four cycles running. The report-to-content pipeline is the most consistently identified gap in the market. Every competitor writes reports. None turns them into posts. AI Suite builds the pipeline.
The Problem: Reports That Stop
Your club's match report is a 500-word document on the club website. It serves the committee. It doesn't serve parents, sponsors, or potential players.
The report exists. The content doesn't. The report is the raw material. The posts, the sponsor lines, the recruitment hooks — those are the products. And nobody builds the pipeline that turns one into the other.
The Four Outputs From One Match
1. Full Club Match Report (for the website)
500-word match report with tactical analysis, key moments, and stats. Published on the club website. Indexed by Google. Serves SEO and club records.
2. Parent's Match Report (for WhatsApp/text)
2-line summary: "Sam played 45 minutes and scored the opener. Tommy made 2 saves. Great team effort — next fixture Saturday vs Oakfield." Parents actually read this.
3. Sponsor Recognition Line (for social media)
"Thanks to [Sponsor Name] for supporting today's match. Your sponsorship reached 200+ people today." Tag the sponsor. They share it.
4. Recruitment Hook (for social media)
"Looking for U11 players? We're recruiting for next season. Training Tuesday & Thursday, 6pm. DM us to join." Turns every match into a recruitment opportunity.
How It Works
- Enter match data — Score, scorers, key events, who played, sponsor of the day
- AI generates all four outputs — Club report, parent report, sponsor line, recruitment hook
- Human reviews — You approve or edit before anything goes live
- Publish everywhere — Website, WhatsApp, social media, all from one input
One match. Four outputs. 5 minutes instead of 40.
What Competitors Do vs What AI Suite Does
| Competitor | What They Produce | What They Miss |
|---|
| Trac | Full match report | Parent post, sponsor line, recruitment hook, next-fixture graphic |
| MatchDesk | Full match report | Parent post, sponsor line, recruitment hook, next-fixture graphic |
| KiCKS | Full match report | Parent post, sponsor line, recruitment hook, next-fixture graphic |
| Footy Genius | Full match report | Parent post, sponsor line, recruitment hook, next-fixture graphic |
| StandBased | Full match report | Parent post, sponsor line, recruitment hook, next-fixture graphic |
| YesGaffa | Full match report | Parent post, sponsor line, recruitment hook, next-fixture graphic |
| AI Suite | Club report + parent report + sponsor line + recruitment hook + next-fixture graphic | Nothing — all five from one input |
Pricing
Club Content Manager — £149 + £99/month
Includes report-to-post pipeline, parent match reports, sponsor recognition, recruitment hooks, next-fixture graphics, matchday content, and automated social posting. Everything from one input.
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FAQ
What is the report-to-post pipeline?
The report-to-post pipeline takes one match's data and generates four outputs: a full club match report, a 2-line parent summary, a sponsor recognition line, and a recruitment hook. All from the same input.
Which competitors have a report-to-post pipeline?
None. Trac, MatchDesk, KiCKS, Footy Genius, StandBased, and YesGaffa all write match reports. None turns them into parent-facing posts, sponsor lines, recruitment hooks, or next-fixture graphics.
How much does the report-to-post pipeline cost?
Included in the £149 one-off plus £99/month Club Content Manager package. No extra cost.
Does this work for multiple teams?
Yes. AI Suite handles multiple teams at the same club. Each team gets its own report-to-post pipeline.
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