Sponsor Renewal One-Pager

The one-page report that earns clubs money. Five numbers, one PDF, one renewal conversation.

Sponsorfy sells the sponsorship. YesGaffa invoices it and puts ROI in the CRM. FootBot puts logos on every graphic. SportGraphics and Mingle both claim "sponsors love it."

All three ship nothing a treasurer can point at.

The only idea in the market that earns a club money directly. A one-page PDF with a badge, a sponsor block, and real numbers does not exist in this market. AI Suite builds it.

Why the Renewal Conversation Starts From Evidence

Most clubs renew sponsors from goodwill. "Thanks for supporting us this season, hope you'll do it again." The sponsor says yes out of habit, or says no because they can't see the value.

The renewal conversation should start from evidence. "Your sponsorship generated 1,200 banner exposures, 45 social posts, and 30 PA mentions. Here's what next season looks like."

That's a different conversation. That's a conversation a sponsor can't walk away from.

The Five Numbers a Club Already Has

Season Sponsor Report — [Club Name] × [Sponsor Name]
Home games × attendance20 × 60 = 1,200 banner exposures
Digital reach (social posts)30 posts × 200 reach = 6,000 impressions
PA mentions20 matchdays × 1 shoutout = 20 PA mentions
Newsletter sends12 newsletters × 150 subscribers = 1,800 sends
Social posts featuring logo45 posts with sponsor logo visible
Cost per impression£500 ÷ 9,020 = £0.055 (vs £0.10+ on Facebook)

The One-Page Report Layout

  1. Cover — Club logo, sponsor logo, season dates, "Sponsor Impact Report"
  2. Summary — 3-line overview: "Your sponsorship reached 9,020 people across 20 matchdays"
  3. Exposure — Banner exposures, digital reach, PA mentions, newsletter sends, social posts
  4. Activation — What the sponsor got beyond visibility: thank-you graphics, matchday PA shoutouts, social features
  5. What's Next — Renewal proposal: "Next season: same package + added social features for £X"

Report First, Ask Second

The one-pager changes the renewal conversation from "please renew" to "here's what you got, here's what's next."

Send the report. Let the numbers do the talking. Then ask: "Would you like to renew for next season? Here's what we're adding."

How AI Suite Generates It

  1. Matchday automation runs — Every matchday post with sponsor logos is tracked automatically
  2. Monthly data compiles — Impressions, reach, engagement, PA mentions accumulate
  3. Season-end report generates — One-page PDF with all five numbers, badge, sponsor block
  4. Renewal email sends — Report attached, renewal proposal included, ready to send

Pricing

Club Content Manager — £149 + £99/month

Includes sponsor renewal one-pagers, sponsor ROI tracking, sponsor thank-you graphics, matchday content, and automated reporting. Everything your club needs to prove sponsor value.

Get Started

FAQ

What is the sponsor renewal one-pager?
The sponsor renewal one-pager is a single-page PDF report that shows sponsors their exact ROI from the season — impressions, reach, engagement, PA mentions, and newsletter sends. It's the evidence a club needs to start the renewal conversation from numbers, not goodwill.
How much does the sponsor renewal one-pager cost?
The template is free. AI Suite generates the one-pager automatically from your matchday data for £149 one-off plus £99/month.
What numbers does the one-pager include?
Home games times attendance (banner exposures), digital reach from social posts, PA mentions, newsletter sends, and social posts featuring the sponsor logo. Plus cost per impression compared to Facebook ads.
Can I use this for multiple sponsors?
Yes. AI Suite generates an individual one-pager for every sponsor at your club. Each sponsor sees only their own data.

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