Sponsor Exposure Report Card (Weekly Impressions + Renewal CTA)
Weekly impressions. Renewal CTA. Proof the sponsor's money worked. The report that sells next season's sponsorship.
The Gap It Fills
TwelveYards has no sponsor exposure reporting. ClabaSport shows partner logos but no engagement metrics. No competitor in the sweep produces a weekly sponsor ROI report. That's the gap between a club that renews a sponsor and one that loses them.
What the Report Card Contains
- Weekly impressions — how many times the sponsor logo appeared across all posts
- Engagement metrics — likes, shares, comments on sponsor-tagged posts
- Reach estimate — estimated unique viewers
- Renewal CTA — "Your sponsorship generated X impressions. Renew for next season."
- Comparison — this month vs last month, this season vs last season
Why This Is the Real Product
Matchday graphics are the feature. Sponsor reporting is the product. A club that can show a sponsor "your logo was seen 12,000 times this month" has a renewal conversation, not a begging conversation.
The Renewal Math
If a sponsor pays 500 pounds per season and the report shows 50,000 impressions, that's 1p per impression. No local newspaper can match that. The report card is the sales tool for next season's sponsorship.
The Competitor Contrast
- TwelveYards: no sponsor exposure reporting
- ClabaSport: partner logos only, no engagement metrics
- Clubpost: no sponsor ROI reporting
- GafferLab: no sponsor footer integration